Flip PDF allows you to create full-featured digital publications based on Adobe Flash and HTML5 technologies for desktops, laptops, tablets, and phones. Publications can be made either by importing PDF documents and images or from scratch using the built-in word processor. PDF files and images can be imported one by one or all at once.

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With the Import Wizard, you can either select one of 5 preset profiles of conversion settings or adjust any of the settings manually using your custom values, such as the compression ratio, the size of pages, the level of DPI, the type of the conversion engine, and rasterization parameters. The custom values can be set separately for desktop and mobile versions of a publication for both normal and zoom modes. Additionally, you can set a range of pages that you want to import, enable the automatic transfer of the table of contents and links, specify the orientation of landscape pages, and insert a custom watermark. After importing, you can rearrange pages in the Page Manager and apply one of the preinstalled templates. The template library contains 85 templates arranged in 9 groups.

Each group has its own unique design of buttons, windows, and toolbars. Templates in the same group differ in color and background image. In addition, you can download free online templates. The online template library contains over 80 new templates. Besides this, there are 3 more built-in libraries that contain gorgeous background images (585+) grouped by themes, animated backgrounds (190+), and interactive gadgets (15+) designed to add various types of content such as video, audio, image galleries, and informational messages to the main window of a publication. The exact number of available items in each library depends on the version of the software.

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After applying one of the preinstalled templates, you can customize its look and functionality separately for different types of modern devices according to your project requirements. The Preview Window allows you to see how a publication will be displayed on desktops and laptops in Flash and HTML5 modes and on tablets and phones running iOS and Android. With the appearance settings, you can add your logo and a custom background image, adjust the color, texture, and transparency of the toolbar in the Flash version, change the color and icons of buttons, and enable or disable features of a publication such as the zoom, search, social sharing, table of contents, full screen mode, auto-flipping mode, text selection, attachments, printing, bookmarks, and annotations. You can also choose the display mode of a publication on mobile devices by applying the effect of flipping or sliding pages, customize the preloader with your image and a title in the HTML5 version, change the highlighting color of links on pages, configure the context menu that opens on right-click, and add background music. To enhance the feeling of a real book, it is possible to enable and adjust the hard cover effect and modify the speed of the page flipping animation, the thickness of pages, the opacity level of the page shadow, the magnification level of the zoom feature, and more. To measure the efficiency of your marketing efforts, you can enable the built-in Google Analytics tracking to collect and analyze detailed statistics about views of a publication.